Look. We’ve all heard that “networking is everything.” And it’s true—sort of.
It’s not about collecting business cards or going to boring mixers where people talk about KPIs while you silently die inside.
It’s about building real, useful, human connections that help you grow—and that you actually enjoy keeping in your life.
So if the word “networking” makes your skin crawl, let’s reframe it. Strategic networking isn’t about being fake. It’s about being intentional.
🧠 What Even Is Strategic Networking?
Strategic networking = building relationships with people who:
It’s not just about getting a job—it’s about staying in the loop, learning faster, and not trying to figure out your career alone in a vacuum.
🚫 What It’s Not
Strategic networking is less about being everywhere and more about connecting with the right people in the right way.
✅ So How Do You Actually Do It?
Let’s break it down like normal people.
1. Start With People You Already Know (Yep, Really)
Before you go chasing after a CEO on LinkedIn, look around.
Shoot them a message. Grab coffee. Say “hey, I’d love to hear what you’re working on lately.” People are more open to reconnecting than you think.
2. Connect With People Who Do What You Want to Do
Find someone working a job that makes you think, “I want that.”
Then send a message like a normal person:
���Hey [Name], I’ve been following your work and love what you’re doing with [specific project or role]. I’m exploring a similar path and would love to ask a few questions if you ever have 15–20 minutes. No pressure either way—just really admire your work!”
It’s not spam. It’s curiosity. Most people remember being where you are.
3. Give First, Ask Second
This doesn’t mean mailing people cookies (although… maybe?). It means being interested, helpful, and thoughtful.
Networking doesn’t have to start with a pitch. Sometimes it just starts with being a decent human who shows up.
4. Get Off the Screen Sometimes
Online is great—but real-life convos hit different.
No pressure to “work the room.” Just be open to meeting one or two solid people. That’s all it takes.
5. Follow Up Like a Grown-Up
You had a good chat. Now what?
Send a thank-you. Mention something they said that stuck with you. Maybe share how you acted on their advice.
Don’t ghost. People remember when you circle back. That’s what builds trust—and careers.
🧩 The Long Game
Strategic networking isn’t about instant results. You’re not ordering a job off a menu.
But those tiny moments? The 15-minute chats, the thoughtful DMs, the “Hey I saw this and thought of you” emails? They stack up.
Over time, you’ll have a network that:
That’s the point.
💬 Final Thoughts: You Don’t Need to Be a “Networking Pro”
You just need to be real, be curious, and be consistent.
Forget the elevator pitch. Forget the fake handshakes. Strategic networking is just human connection—with a little bit of purpose behind it.
And honestly? It’s way less intimidating when you stop trying to be impressive and just focus on being interested.
Start small. One message. One conversation. One new connection.
That’s it. That’s the whole game.